CORPORATE SOCIAL RESPONSIBILITY (CSR) FOR A BETTER NATION-KAIZEN FOUNDATION

The business industry today has not been the same as before but has progressed in many ways. Today, businesses are more integrated towards the betterment of society alongside their own progress.

To quickly fill in, CSR stands for Corporate Social Responsibility. Here, businesses adopt various programs that benefit society. It is an approach of fulfilling the responsibility towards the betterment of society. CSR today is not just restricted to charity work. It has evolved in its own way, which is benefiting society on the whole.

THE IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY (CSR)

Today, business ethics have a major impact on the way social services are delivered. CSR not only improves society but also improves business ethics.

To begin with, when employees understand a company’s CSR efforts, it shows that the company is striving to treat people better. CSR is the first step towards improving productivity and creating a positive working environment.

Next, in this way, not only the employees but also the customers can assess a company’s vision and perception. Business competition is tough nowadays. In such a condition, each company’s CSR initiatives set them apart from the competition and ultimately win them customers.

Furthermore, customers willingly pay more when a business is socially inclined. With CSR, a new customer pool is attracted, thus increasing sales.

Lastly, consumer engagement is vital to a company’s success. Consumer engagement increases with direct feedback, appreciation, and even conversion of an audience into potential customers when CSR activities are implemented.

TYPES OF CSR ACTIVITIES THAT CAN BE ADAPTED TO

CSR activities can be broadly classified into these major heads: –

ENVIRONMENTAL RESPONSIBILITY

The most essential responsibilities that a business should adhere to are environmental responsibilities. Carrying out business operations in an environmentally friendly manner can be executed in many ways, such as-

• Reducing pollution from toxic emissions.
• Using renewable sources of energy.
• Encouraging planting of new trees or partnering with such environmental practices.

RESPONSIBILITIES ON AN ETHICAL GROUND

Following that, a company should operate in a fair and ethical manner. Ethical responsibility is a form of CSR where all levels of the organization are entitled to fair treatment.

Other ethical practices include not buying supplies from any organization involved in illicit activities, refraining from encouraging child labor, and even collaborating with any activity that is illegal.

RESPONSIBILITIES ON AN ECONOMIC GROUND

Finally, businesses make financial decisions not only to maximize profits but also to ensure that they do not have a negative impact on society. It is a business’s economic responsibility to conduct its operations in such a way that it serves as an example of a socially active business.

The Kaizen foundation sets an exemplary example of practicing various CSR activities aiming to bring relief to those in desperate need. Our various CSR activities, such as donations, skill development and charity, aim to strengthen the country by assisting the needy and carrying out CSR activities for other noble causes.